The Cloud Ritual
Two soft steps — cleanse, then seal. Minimal products, maximum comfort. Choose what your skin craves, layer as needed, and let everything else fall away.
Step 1 — Cleanse
Choose one: CloudBar™ (creamy syndet bar) or CloudWash™ (non-foaming cream cleanser).
Lather in hands with warm water. Massage over damp skin 30–60s. Rinse thoroughly. Pat dry.
Apply to damp skin. Massage gently for 30s, allowing the cream to condition. Rinse lightly, pat dry.
Clean without squeak. Skin should feel soft, comfortable, and ready for step 2.
Step 2 — Seal
Choose one or layer: CloudGlaze™ (in-shower glaze applied to wet skin before drying), CloudWrap™ (barrier cream for deep moisture after drying), or CloudGlow™ (illuminating glow veil).
After cleansing, while still in the shower with water off, apply to soaking-wet skin. Massage as it melts. Let sit 1 minute. Rinse lightly or pat dry. No moisturizer needed.
Apply to damp skin after bathing to lock in moisture and restore softness. Rich, buttery barrier cream perfect for eczema-prone skin.
Smooth onto clean, slightly damp skin to enhance radiance and seal in softness. Weightless serum-balm with a natural glow and dry-touch finish.
Not part of the daily ritual. Use as needed on friction-prone areas like thighs, underarms, or anywhere that chafes. Dry-touch, powdery finish that breathes with your skin.
Seal water in, finish comfortable — not greasy. CloudGlaze™ works beautifully alone. For extra moisture, layer CloudWrap™ or CloudGlow™ after drying.
Ritual FAQ
Do I need moisturizer if I use CloudGlaze™?
No! CloudGlaze™ is designed to seal in hydration while you're still in the shower. Apply it to soaking-wet skin after cleansing, let it sit for a minute, then rinse lightly or just pat dry. Your skin stays soft and sealed — no extra lotion needed.
When would I use CloudWrap™ instead of CloudGlaze™?
CloudGlaze™ is for in-shower use on wet skin. CloudWrap™ is a traditional barrier cream you apply after drying off. Use CloudWrap™ when you need extra moisture or have eczema-prone skin that needs deep barrier repair.
What's the difference between CloudWrap™ and CloudGlow™?
CloudWrap™ is a rich, buttery barrier cream focused on deep moisture and barrier repair — perfect for dry, eczema-prone, or sensitive skin. CloudGlow™ is a lightweight serum-balm that adds radiance and a subtle glow while still moisturizing — it's for when you want your skin to look luminous, not just feel soft.
What is CloudVeil™ for?
CloudVeil™ is an optional anti-chafe cream for friction-prone areas like inner thighs, underarms, or under breasts. It's not part of the daily cleanse-and-seal ritual — use it as needed anywhere you experience chafing or irritation.
Can I layer CloudGlow™ with CloudGlaze™ or CloudWrap™?
Yes! CloudGlaze™ goes on wet skin in the shower first. After you dry off, you can add CloudGlow™ for extra radiance. Or use CloudWrap™ for moisture, then CloudGlow™ on top for a luminous finish.
CloudBar™ or CloudWash™ — which should I choose?
CloudBar™ if you want a traditional lather experience that's firm, travel-friendly, and creates a cushiony foam. CloudWash™ if you prefer a non-foaming cream cleanser that conditions as it cleans — it's especially great for very dry or sensitive skin.
